The Story behind Studio Sadiq

Art found
in the aftermath.

A personal story of loss, resilience, and a playing field with no rules. By Florijn Vriend, founder of Studio Sadiq.

Why

Sadiq means friend.
It is also my family name.

The name Sadiq, translated from Arabic, carries meanings such as friend and trusted companion, and in Arabic, a quality of being pure of heart, honest in intention. In Dutch, it is also my family name. Being married to my husband who is of Moroccan descent, it came to reflect something I wanted this platform to be: relational, trustworthy, and present. Not a transaction. A companionship.

I named it Studio Sadiq because I see it as more than an art platform. It is the beginning of a quiet movement: one where more people become friends of this story, friends of each other, and friends of a conversation that still happens too quietly. About mental health. About what we carry. About what art can hold when words fall short.

Studio Sadiq officially launched in January 2026. The practice has been developing for years through painting, digital drawing, and process-based work. Still building. Still looking for artists to collaborate with, and beautiful spaces to tell this story through.

I’ve spent much of my life trying to understand what shapes us. First through psychology, later through years working in the built environment, and today through art.

Studio Sadiq exists from a simple belief: that the things we choose to surround ourselves with quietly shape the way we experience ourselves, each other, and the world.

Art cannot solve everything, but it can create space for reflection, conversation and connection.

My mother: the birthplace of Studio/Sadiq

If you ever met Annemieke Blokhorst, you were warned: your hands would have likely ended up covered in paint. She painted mostly with her fingers, reaching a state of trance; hours passing without her noticing, only hunger or thirst pulling her back. At that moment she would discover what she had actually made.

She wanted to study at the Hollands School of Arts at sixteen. Her circumstances didn't allow it. She never stopped painting anyway.

At fifty, she chose it as her full profession. She exhibited widely across the Netherlands, and was proudly part of the Dutch Delegation at the Florence Biennale in 2009, where her work was shown alongside artists from across Europe. Many of her paintings are now held by private collectors.

She had faalangst, a Dutch word with no clean English equivalent. A fear of failure so deep it keeps you from the thing you love most. She had real talent. She didn't always let herself know it.

Annemieke Blokhorst, 1956-2013

She chose to end her life in late 2013. She was 57.

My brother and I were the first to arrive. The silence of that moment, the weight before and after, became the starting point for everything that followed.

My story: the years that followed

Functioning well on the surface.
Something unresolved underneath.

In the years after her death, I continued forward. I built a high-performing professional career at the intersection of psychology, architecture, and the built environment: working internationally on workplace wellbeing, inclusive design, and social impact. I currently continue this work together with my co-founder, within Other Degree, our practice focused on highly human workplaces.

On the surface, I was fine. I could perform. I showed up. I delivered.

It wasn't until nearly ten years later that I was diagnosed with PTSD and with recurring episodes of depression I had not fully named, even to myself. I had studied psychology. I knew the signs. And still I told myself: I can still go to work, I can still perform. This can't be what I think it is.

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Art as a playing field

When she died, the thing I had built my life around collapsed. For years, my purpose had been keeping her head above water. Without that, I didn't know who I was.

Almost immediately, I signed up for courses at the Rietveld Academy. Not with a plan, with an instinct. She made art. Maybe through art I could stay close to her in a way I couldn't anymore through words. I started making things. Slowly, cautiously. Alongside a corporate career that, on the surface, was going well.

It wasn't until years later that the surface gave way. My body eventually said: enough. A year of EMDR therapy followed, and with it, the diagnosis I had been outrunning. I had studied psychology. I knew the language. Knowing the language is not the same as living it.

On the other side of that year, something had reorganised. The art practice I had been quietly building started to feel less like a side note and more like the point. Her work was still there. Serious work, quietly held by private collectors, largely unseen. Reprinting it felt like a way to let it keep giving to create a continuation, not a monument. Adding my own work alongside hers feels like an extension of a lineage. One generation making, the next carrying it forward.

Studio Sadiq was born from that. Her work, still giving. Mine, just beginning.

If it goes the way I hope, it becomes something larger than one platform. A movement, maybe. Through art. Through speaking. Through creating spaces in companies, in buildings, in rooms, where that conversation becomes possible.

More artists, more organisations, more people willing to say: this matters, and we're not done talking about it.

Explore Drift Collection

Drift Collection: slow, handmade, soft pastels on paper.

View works

Explore the Confetti Collection

The Confetti Collection: digital drawings made on an iPad, bold and experimental, colour and line in conversation.

View works

Her work, now helping others

Studio Sadiq exists because of her.

She struggled. She needed help.
She took her own life over something that deserved more support than she received (had she accepted it).

My brother and I lived with the weight of that for years without fully knowing it. Mental health doesn't stay contained to one person. It moves through families, through generations.

Studio Sadiq is one small attempt to interrupt that chain.

Explore The Legacy Collection

A conversation worth having...

20%

of all Studio Sadiq revenue donated to MIND

1 in 4

people experience mental health challenges at some point in their life

2 - 6 months

is the average waiting time for (insured) mental health support in the Netherlands.

mind-foundation-studio-sadiq

Why Mind?

MIND is a CBF-certified Dutch mental health charity working to ensure that help reaches people before it's too late. They advocate, they inform, they support — and they work to shorten the gap between needing help and receiving it.

That gap is not abstract to me. I watched my mother finally accept that she needed support, only to be told to wait four months. By the time the appointment arrived, she had closed back down. The window had passed.

20% of all Studio Sadiq revenue goes to MIND. Not as a badge. As the reason.

Learn more about MIND

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Florijn-speaking-studio-sadiq

Start this conversation together

Keynotes, lunch talks, and team sessions or individual conversations that open the conversation without making it heavy.

Work with me